PeopleBrowsr has launched Playground, a deep social analytics platform designed to be an all-in-one social media solution for the enterprise.
PeopleBrowsr Playground takes the company’s current platform offerings (as well as some new ones) and reorganizes them into four key sections: Analytics, Grid, Search and Engagement. Each of these sections is supported by the company’s datamine, which has 1,000 days’ worth of Twitter data related to demographics, hashtags, keywords and geolocation.
Here’s a description of Playground’s four components:
Analytics: The PeopleBrowsr Analytics platform is the core feature of Playground. It allows users to sift through 1,000 days of social data in order to analyze trends, track data, identify top influencers and measure sentiment. It not only analyzes Twitter data, but also tracks bit.ly, Facebook, Flickr, blog and Twitpic data. This data can be manipulated to create an almost endless supply of graphs.
Search: PeopleBrowsr has built a real-time social search engine, thanks to its 1,000 days of Twitter data. The engine provides detailed search and filtering options, along with a viral analytics platform for identifying trends and key influencers.
Engagement: PeopleBrowsr’s social media client is now part of the company’s Engagement platform. It integrates with Facebook, Twitter, LinkedIn and Foursquare and gives users the ability to engage their audiences across these platforms. Analytics are built right into the platform for easier engagement tracking.
Grid: While PeopleBrowsr provides an interface for interacting with social data, some companies simply want the raw data so they can make calculations with their own software. Grid lets users create Excel-style reports for keyword, @mention, retweet and follower data, as well as geographic and topical data.
Managing all these various analytics platforms is a chore to say the least, so PeopleBrowsr has also unveiled two tools for organizing and customizing Playground. The first, Spaces, is designed for agencies and businesses tracking analytics for multiple brands. The second, Dropbox, lets users create personalized workspaces by dragging-and-dropping streams, charts and other components.
Playground, like PeopleBrowsr’s other offerings, is designed with the power user in mind. It’s bulky and complicated, but that also means it’s feature rich and allows for a deeper data dive than most analytics tools can provide. For example, most people don’t need to search local trending retweets or target searches at specific communities, but businesses involved in research or trying to understand user sentiment definitely do.
We’ve included a set of screenshots from PeopleBrowsr Playground so you can see the product for yourself. Let us know what you think of Playground in the comments.
Playground Overview Dashboard
Sentiment Analytics
Global Mentions Tracking
Analytics Dashboard
Playground Overview Dashboard
Playground Grid
Chart Building
Exporting Data
Playground Dropbox
Social Stream Engagement Platform
Playground Spaces
Social Post Analytics
Lead image courtesy of Flickr, EugeniusD80M
More About: peoplebrowsr, Peoplebrowsr playground, playground, social analytics, social mediaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 04 Aug 2011 15:01:11 +0000 at http://feeds.mashable.com/~r/Mashable/~3/svRz64HVAUc/
Comments: http://mashable.com/2011/08/04/peoplebrowsr-playground/#comments
PeopleBrowsr Playground takes the company’s current platform offerings (as well as some new ones) and reorganizes them into four key sections: Analytics, Grid, Search and Engagement. Each of these sections is supported by the company’s datamine, which has 1,000 days’ worth of Twitter data related to demographics, hashtags, keywords and geolocation.
Here’s a description of Playground’s four components:
Analytics: The PeopleBrowsr Analytics platform is the core feature of Playground. It allows users to sift through 1,000 days of social data in order to analyze trends, track data, identify top influencers and measure sentiment. It not only analyzes Twitter data, but also tracks bit.ly, Facebook, Flickr, blog and Twitpic data. This data can be manipulated to create an almost endless supply of graphs.
Search: PeopleBrowsr has built a real-time social search engine, thanks to its 1,000 days of Twitter data. The engine provides detailed search and filtering options, along with a viral analytics platform for identifying trends and key influencers.
Engagement: PeopleBrowsr’s social media client is now part of the company’s Engagement platform. It integrates with Facebook, Twitter, LinkedIn and Foursquare and gives users the ability to engage their audiences across these platforms. Analytics are built right into the platform for easier engagement tracking.
Grid: While PeopleBrowsr provides an interface for interacting with social data, some companies simply want the raw data so they can make calculations with their own software. Grid lets users create Excel-style reports for keyword, @mention, retweet and follower data, as well as geographic and topical data.
Managing all these various analytics platforms is a chore to say the least, so PeopleBrowsr has also unveiled two tools for organizing and customizing Playground. The first, Spaces, is designed for agencies and businesses tracking analytics for multiple brands. The second, Dropbox, lets users create personalized workspaces by dragging-and-dropping streams, charts and other components.
Playground, like PeopleBrowsr’s other offerings, is designed with the power user in mind. It’s bulky and complicated, but that also means it’s feature rich and allows for a deeper data dive than most analytics tools can provide. For example, most people don’t need to search local trending retweets or target searches at specific communities, but businesses involved in research or trying to understand user sentiment definitely do.
We’ve included a set of screenshots from PeopleBrowsr Playground so you can see the product for yourself. Let us know what you think of Playground in the comments.
Playground Overview Dashboard
Sentiment Analytics
Global Mentions Tracking
Analytics Dashboard
Playground Overview Dashboard
Playground Grid
Chart Building
Exporting Data
Playground Dropbox
Social Stream Engagement Platform
Playground Spaces
Social Post Analytics
Lead image courtesy of Flickr, EugeniusD80M
More About: peoplebrowsr, Peoplebrowsr playground, playground, social analytics, social mediaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 04 Aug 2011 15:01:11 +0000 at http://feeds.mashable.com/~r/Mashable/~3/svRz64HVAUc/
Comments: http://mashable.com/2011/08/04/peoplebrowsr-playground/#comments