Pulse, a news reader application for iOS and Android, has signed a partnership with ESPN to bring the sports entertainment brand’s content to Pulse’s mobile applications.
Pulse has now been installed more than 5 million times by mobile users across all supported platforms, the startup also tells Mashable.
“Pulse is an instant-on experience without requiring registration,” says co-founder Akshay Kothari. “5 million users have opened the app and started using it.”
ESPN, for the first time ever (according to Pulse), will be syndicating its content to mobile by way of Pulse’s apps for iPhone, iPad and Android. Coverage pushed to Pulse will include ESPN Headlines, MLB, NFL, NBA, WNBA and NCAA football and basketball news and analysis.
Pulse says it’s taking the partnership as an opportunity to rework its Pulse Sports category. “The new Pulse Sports is broken down by sport, enabling you to customize your experience by season or by your favorite sport,” Cristina Cordova, a member of Pulse’s business development team, writes in a blog post on the news.
The addition of ESPN comes less than two weeks after Pulse inked partnerships with The Atlantic and The National Journal to beef up featured content in its news, politics, business and culture verticals.
Pulse’s new partnerships and growing user base suggest that the startup is standing strong against competitor Flipboard, an iPad-only social news reading application. Flipboard, a media darling, reported 2.5 million users in June and has recently begun displaying ads in its application.
More About: ESPN, news readers, pulse, social news, startupFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 02 Aug 2011 22:43:09 +0000 at http://feeds.mashable.com/~r/Mashable/~3/2sUTqlsTqcU/
Comments: http://mashable.com/2011/08/02/pulse-espn/#comments
Pulse has now been installed more than 5 million times by mobile users across all supported platforms, the startup also tells Mashable.
“Pulse is an instant-on experience without requiring registration,” says co-founder Akshay Kothari. “5 million users have opened the app and started using it.”
ESPN, for the first time ever (according to Pulse), will be syndicating its content to mobile by way of Pulse’s apps for iPhone, iPad and Android. Coverage pushed to Pulse will include ESPN Headlines, MLB, NFL, NBA, WNBA and NCAA football and basketball news and analysis.
Pulse says it’s taking the partnership as an opportunity to rework its Pulse Sports category. “The new Pulse Sports is broken down by sport, enabling you to customize your experience by season or by your favorite sport,” Cristina Cordova, a member of Pulse’s business development team, writes in a blog post on the news.
The addition of ESPN comes less than two weeks after Pulse inked partnerships with The Atlantic and The National Journal to beef up featured content in its news, politics, business and culture verticals.
Pulse’s new partnerships and growing user base suggest that the startup is standing strong against competitor Flipboard, an iPad-only social news reading application. Flipboard, a media darling, reported 2.5 million users in June and has recently begun displaying ads in its application.
More About: ESPN, news readers, pulse, social news, startupFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 02 Aug 2011 22:43:09 +0000 at http://feeds.mashable.com/~r/Mashable/~3/2sUTqlsTqcU/
Comments: http://mashable.com/2011/08/02/pulse-espn/#comments
