First step, remove one of the easiest awards.. the YouTube one. No, don't remove it from everyone or the list, just make it exclusive and don't hand it out anymore.
I think instead of just handing it out to anyone who made a 10 second video it has to have some requirements.
-Get 300 or more views (Because if the video gets only like 2 views that's not good advertising, should have some standards)
-Have 25 or more subs on youtube
-Make it 1 and a half minutes long explaining why you should join
-Link FK's twitter in the video
-Link the site in the video