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Spotify’s stateside launch seems imminent; the wildly popular European music service put up a landing page announcing its U.S. move earlier this week, and now new details are emerging about how it plans to make it in America.
All Things Digital has got its hands on a juicy collection of marketing materials that Spotify has been showing to potential advertisers. It seems the subscription service will be relying on Facebook and media buzz to attract users at launch, which is rumored to be later this month.
According to the slides All Things D obtained, Spotify claims that at launch “150 million Facebook users will start to see Spotify in their feeds. One click and they can have Spotify.”
There has been talk about Facebook and Spotify partnering on a streaming music service. But the language in these slides seems to suggest that the service aims to capitalize on good, old-fashioned Facebook integration to garner new users, as opposed to creating a Facebook-native service.
Rather than spending money on advertising, Spotify plans to score new users via the copious amounts of press that its launch is sure to spawn. (Mashable will be covering it, naturally, along with every other tech and music outlet on the block.)
All in all, Spotify hopes to garner 50 million U.S. users in one year. As All Things D points out, this is a lofty goal considering Spotify just hit one million subscribers in Europe.
Spotify is also offering advertisers the chance to build music apps on their sites and Facebook Pages with help from its API, according to the slides.
Projected U.S. Success
Spotify foresees 50 million U.S. users in the first year.
Custom Programs & Facebook Integration
Spotify sees viral potential in Facebook integration, and offers advertisers the chance to use its API to create apps and players.
Launch Strategy
Looks like they're banking on buzz.
More About: MARKETING, music, spotify, U.S.
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