Car company Skoda is getting into the matchmaking business with a new tool that will pair you with your musical soulmate, whom you can then ask to go on a test-driving date.
Skoda launched a website called The Family Composer, which asks users to enter their Facebook and Spotify information (which means it won’t work for U.S. residents — until later this week, most likely) to find a lady or gent who marches to the very same drummer. After being matched, a user can message his/her future mate and ask him/her to jointly test one of Skoda’s family vehicles.
The idea is interesting — if a little half-baked. After all, what does having the same taste in music have to do with buying a car? (Aside from avoiding a lifetime of misery in said car if your mate likes, say, recordings of Tibetan singing bowls while you prefer death metal.) Perhaps if there was some tie-in with Spotify, it would make more sense: Give free Spotify service to successful matches.
If you’re looking for similar matchmaking service, without the brand tie-in, you can check out Tastebuds.fm, a dating site that matches users based on musical tastes.
Image courtesy of iStockphoto, 4×6
More About: facebook, MARKETING, music, skoda, spotify
For more Business & Marketing coverage:
- Follow Mashable Business & Marketing on Twitter
- Become a Fan on Facebook
- Subscribe to the Business & Marketing channel
- Download our free apps for Android, Mac, iPhone and iPad
Continue Reading...