Beer ads have a reputation for hitting the lowest common denominator. Just get a few babes in bikinis, throw in a fart joke or two and you’re done, right?
Actually, this list of the most-shared beer ads of all time, as measured by Unruly Media, is bereft of both elements. True, a few of the ads don’t have much to say beyond “men are pigs,” but one or two could be called poignant.
Others, however, might better be called “weird,” including a deadpan paean to Pabst Blue Ribbon by a guy named Tom Raper, and what looks like a brewery run by Willy Wonka.
SEE ALSO: International Beer Day: 8 Social Websites for Brew Lovers
So, on International Beer Day, sit back with your favorite brew and check out these top ads.
1. "9/11" (Budweiser)
Bud's ad acknowledging the 9/11 attacks ran only once -- during the 2002 Super Bowl. The ad shows the brand's Clydesdales seeming to bow before the New York skyline.
2. "Walk-In Fridge" (Heineken)
While women get excited about big walk-in closets, men are tickled by a walk-in fridge with lots of Heinekens. And no, you're not going mad. The people in this ad are speaking Dutch.
3. "Men With Talent" (Heineken)
A variation on "Walk-in Fridge" shows men getting excited about a TV talent competition. Why? Because the contestants are doing their stunts with Heinekens.
4. "Hipotesis" Quilmes
A bunch of friends decide that it's important to spend time together in this ad for Argentine brand Quilmes. Shout out to Alain Espinosa for the translation.
5. "The Asteroids Galaxy Tour" a.k.a. "The Entrance" (Heineken)
A James Bond type enters a bar where a retro-looking singer is crooning an annoyingly catchy song in this rather over-the-top ad from Wieden + Kennedy in Amsterdam.
6. "Swear Jar" (Budweiser)
A big hit from Budweiser's failed Bud.tv venture, "Swear Jar" never aired on TV, probably because it was too edgy.
7. "Pabst Blue Ribbon Commercial" (Pabst Blue Ribbon)
The hipster's favorite beer gets a deadpan ad by a man named Tom Raper who is proud of his country and disappointed in Anheuser-Busch, which was bought out by "some Arabs who probably don't even have a country." He also ushers in what may be the best beer tagline ever: "Drink it, you assholes."
8. "Wassup" (Budweiser)
"Wassup" had the misfortune of hitting in 1999 -- way before YouTube. Still, it was pretty viral in its day, when people used to repeat lines they heard in ads rather than just send links.
9. "Most Epic Beer Commercial Ever" (Hahn Super Dry)
Imagine the coolest brewery ever, with an in-house drummer whose set is used to filter the beer and a giant Elvis suit. Now add the Knight Rider theme.
10. "Clydesdales Donkey" (Budweiser)
A plucky donkey becomes an honorary Clydesdale in this Bud spot saluting the, uh, underdonkey.
Image courtesy of iStockphoto, ultramarinfoto
More About: advertising, Beer, budweiser, Heineken, MARKETING, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 05 Aug 2011 19:54:54 +0000 at http://feeds.mashable.com/~r/Mashable/~3/-ipYMd6ZKG8/
Comments: http://mashable.com/2011/08/05/beer-ads-videos/#comments
Actually, this list of the most-shared beer ads of all time, as measured by Unruly Media, is bereft of both elements. True, a few of the ads don’t have much to say beyond “men are pigs,” but one or two could be called poignant.
Others, however, might better be called “weird,” including a deadpan paean to Pabst Blue Ribbon by a guy named Tom Raper, and what looks like a brewery run by Willy Wonka.
SEE ALSO: International Beer Day: 8 Social Websites for Brew Lovers
So, on International Beer Day, sit back with your favorite brew and check out these top ads.
1. "9/11" (Budweiser)
Bud's ad acknowledging the 9/11 attacks ran only once -- during the 2002 Super Bowl. The ad shows the brand's Clydesdales seeming to bow before the New York skyline.
2. "Walk-In Fridge" (Heineken)
While women get excited about big walk-in closets, men are tickled by a walk-in fridge with lots of Heinekens. And no, you're not going mad. The people in this ad are speaking Dutch.
3. "Men With Talent" (Heineken)
A variation on "Walk-in Fridge" shows men getting excited about a TV talent competition. Why? Because the contestants are doing their stunts with Heinekens.
4. "Hipotesis" Quilmes
A bunch of friends decide that it's important to spend time together in this ad for Argentine brand Quilmes. Shout out to Alain Espinosa for the translation.
5. "The Asteroids Galaxy Tour" a.k.a. "The Entrance" (Heineken)
A James Bond type enters a bar where a retro-looking singer is crooning an annoyingly catchy song in this rather over-the-top ad from Wieden + Kennedy in Amsterdam.
6. "Swear Jar" (Budweiser)
A big hit from Budweiser's failed Bud.tv venture, "Swear Jar" never aired on TV, probably because it was too edgy.
7. "Pabst Blue Ribbon Commercial" (Pabst Blue Ribbon)
The hipster's favorite beer gets a deadpan ad by a man named Tom Raper who is proud of his country and disappointed in Anheuser-Busch, which was bought out by "some Arabs who probably don't even have a country." He also ushers in what may be the best beer tagline ever: "Drink it, you assholes."
8. "Wassup" (Budweiser)
"Wassup" had the misfortune of hitting in 1999 -- way before YouTube. Still, it was pretty viral in its day, when people used to repeat lines they heard in ads rather than just send links.
9. "Most Epic Beer Commercial Ever" (Hahn Super Dry)
Imagine the coolest brewery ever, with an in-house drummer whose set is used to filter the beer and a giant Elvis suit. Now add the Knight Rider theme.
10. "Clydesdales Donkey" (Budweiser)
A plucky donkey becomes an honorary Clydesdale in this Bud spot saluting the, uh, underdonkey.
Image courtesy of iStockphoto, ultramarinfoto
More About: advertising, Beer, budweiser, Heineken, MARKETING, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 05 Aug 2011 19:54:54 +0000 at http://feeds.mashable.com/~r/Mashable/~3/-ipYMd6ZKG8/
Comments: http://mashable.com/2011/08/05/beer-ads-videos/#comments