In journalism, there’s a saying that “three is a trend,” but I’m impatient, so I’m going to say two examples is enough. This month, that trend is social media IRL. First, T-Mobile adapts Angry Birds to real-world 3D and hilarity ensues. Then, a British guy shows us all how stupid we’d look if we went around trying to friend, follow, like and poke people.
Other than that, there are no common themes or lessons to be learned from June’s Mashable Global Ads Chart — just the usual agglomeration of racing car porn, videogame teases and the occasional oddball video that somehow made its way to viral glory.
To enjoy the list in its motley glory, click on the gallery below.
Note: The list below does not include music videos, user-generated content or movie trailers. Unruly Mediaâs Viral Video Chart tracks 18 million shares a day through third-party APIs.
"Angry Birds Live" (T-Mobile)
Have you ever wondered what it would be like to play Angry Birds IRL? Well, apparently you're not alone. This video, from T-Mobile, shows what happens when people use a simple smartphone to play a life-size version Angry Birds game, replete with real shooting birds and exploding pigs.
"Superbowl Commercial With Baby" (E-Trade)
E-Trade's 2008's Super Bowl ad resurfaces with a vengeance. There's something timeless about a spit-take.
"Dear 16-year-old Me" (David Cornfield Melanoma Fund)
Dear David Cornfield Melanoma Fund: You're ruining my summer with this effective and heart-rending public service announcement about melanoma.
"Unleash Your Fingers" (Samsung)
For the launch of the Galaxy SII in France, Samsung enlisted Jay Funk, whom you may know as the the "Internet Finger Tutting phenomenon," or, if you're like me, don't know at all. JayFunk can make cubes and butterflies and other stuff come out of hands with a little CGI help.
"1M - Walls - MPowered Performance Part 1" BMW
Racing car videos are the macho equivalent of LOLCats. Here, a BMW 1 Series M Coupe makes its way through cartoon-style car-shaped holes in concrete walls. Professional driver. Do not attempt.
Guitar Baby! (Activision)
Can your tot wield an axe like this kid? Maybe if he's got some CGI people on the payroll.
"Assassin's Creed Revelations E3 2011 Trailer [HD]" (UbiSoft)
Remember when I said race car videos are the macho equivalent of LOLCats? Same goes for previews of videogames.
"Can I Be Your Friend?" (Two Boys Opera)
A harmless looking guy asks people to be his friend, posts "like" notes on objects and literally follows people to show how social media behavior looks IRL. Appropriately enough, it's to promote an opera from Nico Muhly that "lifts the lid on (or "off" maybe?) living our lives online."
"Star Tours: Darth Vader goes to Disneyland" (Disney)
Darth Vader goes to Disneyland and has a great time. 'Nuff said.
"Volkswagen Dark Side" (Greenpeace)
Volkswagen's "The Force" ad gets parodied once again, this time to take VW to task for opposing cuts in CO2 emissions. The video was officially taken down from YouTube because of copyright concerns by LucasFilm, but is still in wide circulation.
"Google Chrome: Justin Bieber" (Google)
After getting up close and personal with Lady Gaga, Google profiles another young singer. Maybe you've heard of him?
"The Google+ project: A Quick Look" (Google)
Are you confused about what all this Google+ stuff is about? This should help.
"Nintendo Wii U Trailer (E3 2011)" (Nintendo)
Are you confused about what all this Wii U stuff is about? This should help.
"Don't Talk - Angry Voicemail (Uncensored)" (Alamo Draft House)
Most brands spotlight their biggest advocates, but Austin's legendary Draft House theater got a lot of mileage by "giving its brand over" to a detractor. Let's see Apple or Coke try this.
"Halo 4 E3 2011 Debut Trailer [HD]" (Microsoft()
Halo 4, slated to hit shelves during the holiday season of next year, gets the cinematic treatment from Microsoft.
"Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France" (DC Shoes)
More racing porn on behalf of DC Shoes. Pretty impressive, but can Block drive the car through car-size holes in cement walls?
"The Force" (Volkswagen)
Volkswagen's oft-parodied Lil' Vader Super Bowl spot still has legs. It appears to be a good idea to put a young child in your Super Bowl ad.
"Seagull stole GoPro" (GoPro)
You thought this was a real viral video? Sucker. Nice try, GoPro. And that video featuring the putative owner was a nice touch.
"Danny MacAskill - 'Way Back Home'" (Red Bull)
In another long-term hit, Danny MacAskill does some crazy stunts on his bike on a trip from Edinburgh back to his hometown, Dunvegan, in the Isle of Skye in Scotland.
"Evian Roller Babies International Version" (Evian)
Those lovable Roller Babies are back, or never left I suppose.
More About: advertising, Evian Babies, Halo 4, Super Bowl ads, viral videos, volkswagen, youtube
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