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If mobile apps are all the rage, then mobile in-app ads are causing rage.
In one recent example, the popular franchise Angry Birds saw in-app ads added to its HD version, and fans and players were in an uproar over the change.
But like them or not, mobile marketers are turning more attention toward in-app advertising. Right now, in-app ads account for around 5% of mobile ad spending, and that number is only expected to rise over the next few years.
One of the reasons in-app ads are taking off is their effectiveness. In spite of the fact that the majority of 18-34-year-olds actively dislike mobile in-app ads, the majority will also be able to recall those ads at a higher rate than the ads they see while browsing the mobile web.
SEE ALSO: 5 Tips for Better Advertising in Mobile Apps
And for app makers, the ads are a good bet, too. After all, Angry Birds publisher Rovio says that by the end of 2011, it’ll be making $1 million each month from in-app ads on the Android platform alone.
While we’re hoping to see better in-app ads as the ecosystem becomes more sophisticated, it’s interesting to monitor in-app ads in today’s relatively nascent state.
Click to see larger image.
Top image courtesy of iStockphoto, DougSchneiderPhoto
More About: advertising, MARKETING, Mobile 2.0
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