Time Inc. is embracing the tablet category full-on, vowing to bring all 21 of its magazines to not just the iPad but also to “all leading tablet platforms” by the end of 2011.
Titles such as Time, People and InStyle will join Sports Illustrated on iOS, Android and webOS tablets, as well as Nook Color ereaders and Next Issue Media, the digital storefront venture Time Inc. is a part of. (Notably, no titles will be coming to QNX, the software used by the BlackBerry PlayBook.)
It’s an aggressive declaration. Time Inc. isn’t merely promising that scanned print copies will be available on all of these platforms; it’s pledged to release apps that are designed specifically for each device.
Currently, only one title, Sports Illustrated, is publishing on multiple tablet platforms. Three other titles are publishing solely on the iPad, and the other 17 have yet to appear on any tablet device.
And as we have seen with Sports Illustrated, publishing on multiple tablet platforms requires a complete organizational — and mental — overhaul. Publishing schedules will need to be adjusted to accommodate multiple close dates each month, editors will need to begin to pitch stories with multimedia add-ons in mind and designers will need to be trained to format for multiple tablet OSes.
It will be a challenge, and one that Time Inc. is rightfully embracing. The tablet market is poised for rapid growth over the next half-decade, and although the iPad will make up the lion’s share of worldwide tablet sales for much of it — nearly seven of every 10 tablets in consumers’ hands at year’s end will be iPads, Gartner forecasts — other tablet platforms are gaining.
It will be an exciting year for the magazine industry, to say the least, one which will see the evolution of many print-centric titles into full-fledged multimedia publications.
More About: android, blackberry playbook, instyle, ipad, magazines, media, people, Sports illustrated, tablets, time, Time Inc, webOSFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 03 Aug 2011 16:25:42 +0000 at http://feeds.mashable.com/~r/Mashable/~3/X0fSI-6Q990/
Comments: http://mashable.com/2011/08/03/time-inc-tablet-apps/#comments
Titles such as Time, People and InStyle will join Sports Illustrated on iOS, Android and webOS tablets, as well as Nook Color ereaders and Next Issue Media, the digital storefront venture Time Inc. is a part of. (Notably, no titles will be coming to QNX, the software used by the BlackBerry PlayBook.)
It’s an aggressive declaration. Time Inc. isn’t merely promising that scanned print copies will be available on all of these platforms; it’s pledged to release apps that are designed specifically for each device.
Currently, only one title, Sports Illustrated, is publishing on multiple tablet platforms. Three other titles are publishing solely on the iPad, and the other 17 have yet to appear on any tablet device.
And as we have seen with Sports Illustrated, publishing on multiple tablet platforms requires a complete organizational — and mental — overhaul. Publishing schedules will need to be adjusted to accommodate multiple close dates each month, editors will need to begin to pitch stories with multimedia add-ons in mind and designers will need to be trained to format for multiple tablet OSes.
It will be a challenge, and one that Time Inc. is rightfully embracing. The tablet market is poised for rapid growth over the next half-decade, and although the iPad will make up the lion’s share of worldwide tablet sales for much of it — nearly seven of every 10 tablets in consumers’ hands at year’s end will be iPads, Gartner forecasts — other tablet platforms are gaining.
It will be an exciting year for the magazine industry, to say the least, one which will see the evolution of many print-centric titles into full-fledged multimedia publications.
More About: android, blackberry playbook, instyle, ipad, magazines, media, people, Sports illustrated, tablets, time, Time Inc, webOSFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 03 Aug 2011 16:25:42 +0000 at http://feeds.mashable.com/~r/Mashable/~3/X0fSI-6Q990/
Comments: http://mashable.com/2011/08/03/time-inc-tablet-apps/#comments
