Virgin America is using Twitter to get the word out for a 24-hour sale that will give some of its proceeds to a cancer charity.
The airline blasted the “Fly Forward, Give Back” deal to its 230,000 followers on Twitter and bought a Promoted Trend (#flyfwdgiveback) and a Promoted Tweet. The promotion includes fares starting at $49. Virgin America is donating $5 per sale to Stand Up to Cancer, a non-profit.
The promotion is the second that the airline has done on Twitter. Last year’s “Fly Forward, Give Back” campaign prompted Virgin America’s fourth-largest sales day and raised $50,000 for education causes.
The effort comes after the brand just celebrated its fourth anniversary with another Twitter-themed promotion, at AT&T Park in San Francisco.
More About: MARKETING, promotions, twitter, virgin americaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 10 Aug 2011 13:47:57 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Tr0CcuDdXTs/
Comments: http://mashable.com/2011/08/10/virgin-america-sale-twitter/#comments
The airline blasted the “Fly Forward, Give Back” deal to its 230,000 followers on Twitter and bought a Promoted Trend (#flyfwdgiveback) and a Promoted Tweet. The promotion includes fares starting at $49. Virgin America is donating $5 per sale to Stand Up to Cancer, a non-profit.
The promotion is the second that the airline has done on Twitter. Last year’s “Fly Forward, Give Back” campaign prompted Virgin America’s fourth-largest sales day and raised $50,000 for education causes.
The effort comes after the brand just celebrated its fourth anniversary with another Twitter-themed promotion, at AT&T Park in San Francisco.
More About: MARKETING, promotions, twitter, virgin americaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 10 Aug 2011 13:47:57 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Tr0CcuDdXTs/
Comments: http://mashable.com/2011/08/10/virgin-america-sale-twitter/#comments