The mobile web is growing. Fast. The
industry is expected to have a
significant growth in the coming years,
with more and more web surfers
accessing the internet through their
mobile devices. The following lists 10 reasons why a
person with an online site must need a
separate mobile site.
1. Google owns a separate mobile site
index Since the index is separately
maintained and it is quite empty, the
mobile directory lacks most of the
information. For instance, the directory
style information is missing.
2. Your regular site is not going to cut
it A basic design difference exists
between a regular and a mobile
website. The screen space is very
limited on a mobile. You must have
identified the inconvenience of side
scrolling. This inconvenience is further magnified on a mobile. Though there
is the option of turning the device to
lengthwise direction, the resolution is
small even here. Mobile phone
emulators can easily show how your
regular website may look on a mobile. You can then experience the terrible
experience of a mobile user.
3. Nearly 1/5 of Americans access
mobile web daily The rate is further increasing annually.
It has thus turned to a competitive
ground that it is now very essential to
represent yourself on mobile web
before your competitor does.
4. Mobile web is expected to surpass
desktop web in just five years Mobile web is being used and adopted
at a very rapid pace than the desktop.
Hence it is certain that the expected
growth will be reached much faster. It
is obvious that a vast majority of your
site visitors will be on a mobile in the near future.
5. In 2009, $1.6 billion was obtained
from purchases in mobile devices This is the most motivating information
regarding mobile web. In case,
millions of people are using mobile
web and not purchasing anything,
most commercial sites need not worry
about their mobile existence. But the current statistics prove purchases from
mobile devices are already in billions.
Though studies prove that consumers
are less confident in making
purchases from a mobile than from a
desktop, spending levels are increasing owing to the increasing
comfort levels.
6. 93% of Americans own their mobile
phones:- Though not all the mobile phones
have internet access capabilities, it is
the current trend. Internet accessibility
is available not only in smart phones
but also in some standard phones. But
in the future, it is probable that all phones have some online access.
7. 5% of the top 500 online retailers
possess a mobile site/ iPhone app:- It will be rather surprising to know
that the number is so low. However,
this is great news to those who are
outside this 5% range. If your ranking
is not as high as expected, this may
mean that your competitor may be in a better position. And if you are
currently reading this, it is obvious that
you are a step ahead in your industry.
8. Budgets for mobile marketing is
expected to cross $6.5 billion in
2012:- Spending on mobile advertising is a
major indicator of the current industry
status. If a marketer is ready to spend
his hard-earned money by displaying
products and services on mobile web
to capture audience, there must be a good reason behind it. Besides, if they
are planning to increase the budgets,
it is obvious that their previous
investments have been successfully
paid off.
9. Internet users are using it on an
average of 13 hours a week, which
was just 7 in 2002:- As internet usage improves
irrespective of the device employed,
accessibility is the next target factor
that will be aimed on to increase the
usage. Previously, only desktop or
laptop was employed to access internet, but currently the internet-
enabled mobile phones have made
the accessibility very easy and mobile.
10.There are more than 2 billion
mobile phones estimated worldwide:- Mobiles are being owned and passed
onto the next owner. Recycling and
refurbishing programs help in reusing
cell phones as emergency dialers,
reselling them, or donating them to
charity. With the growing popularity of smart
phones and other mobile devices,
having a website with mobile access is
no longer just a novelty aimed at a few
people lucky enough to have iPhones.
In today's mobile age, a mobile site is a must.
industry is expected to have a
significant growth in the coming years,
with more and more web surfers
accessing the internet through their
mobile devices. The following lists 10 reasons why a
person with an online site must need a
separate mobile site.
1. Google owns a separate mobile site
index Since the index is separately
maintained and it is quite empty, the
mobile directory lacks most of the
information. For instance, the directory
style information is missing.
2. Your regular site is not going to cut
it A basic design difference exists
between a regular and a mobile
website. The screen space is very
limited on a mobile. You must have
identified the inconvenience of side
scrolling. This inconvenience is further magnified on a mobile. Though there
is the option of turning the device to
lengthwise direction, the resolution is
small even here. Mobile phone
emulators can easily show how your
regular website may look on a mobile. You can then experience the terrible
experience of a mobile user.
3. Nearly 1/5 of Americans access
mobile web daily The rate is further increasing annually.
It has thus turned to a competitive
ground that it is now very essential to
represent yourself on mobile web
before your competitor does.
4. Mobile web is expected to surpass
desktop web in just five years Mobile web is being used and adopted
at a very rapid pace than the desktop.
Hence it is certain that the expected
growth will be reached much faster. It
is obvious that a vast majority of your
site visitors will be on a mobile in the near future.
5. In 2009, $1.6 billion was obtained
from purchases in mobile devices This is the most motivating information
regarding mobile web. In case,
millions of people are using mobile
web and not purchasing anything,
most commercial sites need not worry
about their mobile existence. But the current statistics prove purchases from
mobile devices are already in billions.
Though studies prove that consumers
are less confident in making
purchases from a mobile than from a
desktop, spending levels are increasing owing to the increasing
comfort levels.
6. 93% of Americans own their mobile
phones:- Though not all the mobile phones
have internet access capabilities, it is
the current trend. Internet accessibility
is available not only in smart phones
but also in some standard phones. But
in the future, it is probable that all phones have some online access.
7. 5% of the top 500 online retailers
possess a mobile site/ iPhone app:- It will be rather surprising to know
that the number is so low. However,
this is great news to those who are
outside this 5% range. If your ranking
is not as high as expected, this may
mean that your competitor may be in a better position. And if you are
currently reading this, it is obvious that
you are a step ahead in your industry.
8. Budgets for mobile marketing is
expected to cross $6.5 billion in
2012:- Spending on mobile advertising is a
major indicator of the current industry
status. If a marketer is ready to spend
his hard-earned money by displaying
products and services on mobile web
to capture audience, there must be a good reason behind it. Besides, if they
are planning to increase the budgets,
it is obvious that their previous
investments have been successfully
paid off.
9. Internet users are using it on an
average of 13 hours a week, which
was just 7 in 2002:- As internet usage improves
irrespective of the device employed,
accessibility is the next target factor
that will be aimed on to increase the
usage. Previously, only desktop or
laptop was employed to access internet, but currently the internet-
enabled mobile phones have made
the accessibility very easy and mobile.
10.There are more than 2 billion
mobile phones estimated worldwide:- Mobiles are being owned and passed
onto the next owner. Recycling and
refurbishing programs help in reusing
cell phones as emergency dialers,
reselling them, or donating them to
charity. With the growing popularity of smart
phones and other mobile devices,
having a website with mobile access is
no longer just a novelty aimed at a few
people lucky enough to have iPhones.
In today's mobile age, a mobile site is a must.
