After being initially embraced by young adult males in the U.S., ereaders and tablets are increasingly making their ways into the hands of women and older users.
Women are particularly taking to ereaders, according to data from Nielsen. Sixty-one percent of ereaders are now owned by women, compared to 46% in the third quarter of 2010. This largely why many women’s magazines are reporting better sales on the Nook than the iPad.
The data also shows that smartphone use is now divided 50/50 between men and women, a 3% shift from the third quarter of last year. Tablet ownership is still dominated by men (67%), although less so than it was last year, when men owned 71% of all tablets.
The biggest shift in tablet ownership demographics is in age. In Q3 2010, 62% of tablet owners were under the age of 34 and a mere tenth were older than 55. Now,only 46% of tablet owners are younger than 34 and 29% are older than 55.
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Posted on Thu, 25 Aug 2011 16:04:40 +0000 at http://feeds.mashable.com/~r/Mashable/~3/MBG6-ymqY_c/
Comments: http://mashable.com/2011/08/25/ereader-tablet-nielsen-women-stats/#comments
Women are particularly taking to ereaders, according to data from Nielsen. Sixty-one percent of ereaders are now owned by women, compared to 46% in the third quarter of 2010. This largely why many women’s magazines are reporting better sales on the Nook than the iPad.
The data also shows that smartphone use is now divided 50/50 between men and women, a 3% shift from the third quarter of last year. Tablet ownership is still dominated by men (67%), although less so than it was last year, when men owned 71% of all tablets.
The biggest shift in tablet ownership demographics is in age. In Q3 2010, 62% of tablet owners were under the age of 34 and a mere tenth were older than 55. Now,only 46% of tablet owners are younger than 34 and 29% are older than 55.
For more Tech & Gadgets coverage:Follow Mashable Tech & Gadgets on TwitterBecome a Fan on FacebookSubscribe to the Tech & Gadgets channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 25 Aug 2011 16:04:40 +0000 at http://feeds.mashable.com/~r/Mashable/~3/MBG6-ymqY_c/
Comments: http://mashable.com/2011/08/25/ereader-tablet-nielsen-women-stats/#comments